client | Wilo SE Dortmund
subject | logistic concept & packaging with inlay
scope | analysis, conception, design & construction
as part of the development of the corporate product design for wilo se, mcd conceptualized, developed and realized a creative and innovative packaging design. mehnert corporate design analyzed over 3500 items to be packaged, using a system-oriented concept in order to reduce the previously existing plethora of packaging designs. by introducing a combination of optimized carton sizes and smart inlays, these designs were scaled down by over 50%. one highlight of the packaging design is the opportunity for the assembler to insert an exchangeable manual without having to unpack the product.
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