Wilo Pictograms
WILO SE, Dortmund
The symbol system is based on a consistent grid and combines clear lines with sweeping curves – creating a minimalist yet vibrant character that supports intuitive recognition of the icons. The uniform line weight ensures suitability for both small- and large-scale applications, while the strong black-and-white contrast guarantees high legibility, even on monochrome displays.
The system is used in a wide range of contexts – from buildings and rooms to technical devices and guidance systems – and covers applications from simple instruction labels to complex room control interfaces.
